Digital work for real, owner-led businesses
I have worked with businesses across recruitment, property, facilities, therapy, wellbeing, hospitality and the creative industries. Some projects involve a complete website; others focus on content, search visibility, paid advertising or the practical support needed after launch.
The common aim is to make the business easier to understand, more credible online and better equipped to turn attention into genuine enquiries.
Websites, visibility and practical growth support
Hands-on digital support for small businesses
You work with me rather than an outsourced team
Clarity, credibility, usability and enquiries
Different projects need different kinds of improvement
A portfolio should show more than a row of finished logos. These are the practical areas clients have needed help with across different stages of their businesses.
New business websites
Turning an early idea, service and collection of source material into a credible website with a clear structure and enquiry route.
Website redesigns
Improving websites that feel dated, generic or difficult to use so they represent the standard of the business more convincingly.
Local growth foundations
Connecting the website with local research, Google Business Profile support, measurement and clearer routes to contact.
SEO and content
Strengthening service pages, site structure and useful content so the business is clearer to customers, search engines and emerging AI discovery tools.
Google Ads setup
Building focused Search campaigns around relevant services, intent, locations, advertisements and appropriate landing pages.
Practical ongoing support
Helping with hosting, domains, website changes, additional pages and the smaller technical jobs that still matter after launch.
The visual style changes. The commercial questions remain similar.
A recruitment company should not look like a therapy practice, and an artist should not be forced into the same structure as a property business. The design and language should fit the audience while still answering the questions every visitor brings.
Professional and technical services
Clear service positioning, credible presentation and straightforward routes for employers, clients or commercial buyers to make contact.
Therapy, wellbeing and personal services
Calmer, more personal websites that communicate trust, boundaries and the experience of working with the practitioner.
Property, creative and hospitality businesses
Stronger visual presentation supported by clear practical information, rather than relying on appearance without explanation.
Businesses I have supported
This is a selection rather than a complete client history. The scope has varied between organisations, from individual pieces of digital work to websites and longer-term support.
Balanced Wellness
Clear Mind Therapy
The Spirit’s Way
Soul Seekers
Swing & Ping
Precision Custom Paint
Insight Tech Recruitment
ARM Facilities Group
DensVero
Anna Hunn Psychotherapy
Fabrice Property Sourcing
Rutland
McArthur Studios
Elevate Recruit
Hawksmoor Consulting
Wren Yoga
SLP Manchester
Spisekroken
Jo Baker Art
Client names and logos are shown to identify selected working relationships. They do not imply endorsement of every service currently offered on this website.
A practical process with direct responsibility
The visible website is only the final layer. Stronger work usually begins with understanding the business, deciding what the visitor needs to know and agreeing what can realistically be achieved within the scope.
Understand before designing
I look at the services, audience, existing material and practical business goal before deciding how the page should look.
Keep the scope clear
The pages, features, revisions, price and responsibilities are agreed so both sides understand what the project includes.
Stay directly involved
I handle the planning and implementation directly rather than outsourcing the work after the initial conversation.
The work is real, but not every outcome can be reduced to a dramatic statistic
Website performance is influenced by the offer, reputation, traffic, follow-up, pricing and wider market—not the design alone. For that reason, I do not attach invented conversion increases or unprovable revenue claims to a project simply to make the portfolio sound more impressive.
What I can show is the quality of the presentation, the clarity of the structure and the range of businesses that have trusted me with part of their online presence. If you want to understand how I would approach your situation, send me the existing website and the problem you want to solve.
Questions about my previous work
Does every logo represent a complete website project?
No. The scope has varied. Some clients needed website work, while others needed content, SEO, advertising or practical digital support.
Do you specialise in one industry?
No. I mainly work with small, owner-led and service-based businesses. The design and content are adapted to the audience and commercial situation rather than copied between sectors.
Can you show me work relevant to my business?
Yes. Tell me what sector you are in and what you need help with. Where appropriate, I can point you towards the most relevant public examples.
Can you improve an existing website?
Yes. A project does not always require starting again. I can assess whether the current website can be improved through better structure, presentation, content or individual pages.
Want to improve how your business comes across online?
Send me your current website—or tell me if you do not have one yet—and explain what you want the business to achieve. I will suggest a sensible starting point.